1. Get a great logo. Place it everywhere.
2. Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
3. Integrate your brand. Branding extends to all aspects of your business — how you answer your phones, what your employees wear, what you serve your customers to drink … everything.
4. Create a “voice” for your company that reflects your brand. This voice should be applied to all written communications and incorporated in the visual imagery of all materials. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
5. Develop a tagline. Write a memorable, meaningful, and concise statement that captures the essence of your brand.
6. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look, and feel throughout. You don’t need to be fancy, just consistent.
7. Be true to your brand. Customers won’t return to you — or refer someone else to you — if you don’t deliver on your brand promise.
8. Be consistent.